AstraZeneca on stage at ASCO. The Taylor Group fashioned a moody, yet sparkly and monumental space. Interesting use of curtains to create atmosphere, mystery and a division between environments. Moving images telling a story, whipsawing between products, creating energy…. and we were tasked to visually capture the experience. Provided the client with multiple versions of shots to help show the breadth of AZ brands. No easy gig balancing exposures between moodiness and dazzling graphics. If you want to see the value of what you designed….not a rendering, not AI, and not indifferent social media, here I am.